I had an interesting visit to Victoria's Secret a couple of weeks ago. I have been avoiding the mall for months, but I did buy something there the other day. I was with my 4-year-old daughter, and the clerk asked "Do you ladies have a Victoria's Secret Angels card?" I just said "No, and I'm not interested in applying for one."
When I got home, I thought about it some more. The clerk said "ladies"...she was actually asking if my 4-year-old had a store charge card...a lingerie store mind you, a place where she won't be shopping for years! Now that I've been following personal finance blogs, I am so much more aware of marketing techniques. Even at 4 years old, they are trying to get my daughter to become a customer. In fact, she already has that cute Pink brand puppy with the polka dots that they gave me for free with a purchase a few years ago! I don't know how I'm going to be able to help my daughter understand marketing ploys, so that she doesn't get sucked into these schemes when she's an adult (or even now).
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment